Successfully migrated baltcoffee.com, a specialty coffee e-commerce site, from Drupal 7 to WooCommerce on WordPress. This comprehensive migration enhanced the site’s functionality, performance, and user experience.
Key Achievements:• Data Migration
- Seamlessly transferred all products, customers, and order history
- Preserved product relationships and category structures
- Migrated custom product attributes, including coffee grind options
• Custom Theme Development:
- Designed and implemented a custom WordPress theme
- Optimized for speed and SEO best practices
- Responsive design for optimal viewing across devices
• Enhanced E-commerce Features:
- Implemented faceted category navigation for improved product filtering
- Integrated advanced search functionality for better product discovery
- Subscribe to products so reordering automatically happens
- Quickly reorder orders that haven placed in the past
• Performance Optimization:
- Utilized caching for faster page load times
- Optimized database queries and image delivery
- Achieved excellent Core Web Vitals scores
• SEO Improvements:
- Implemented proper URL structure and redirects to maintain SEO value
- Enhanced on-page SEO elements including meta tags and structured data
- Improved site architecture for better indexing by the search engines
The migration to WooCommerce resulted in a faster, more user-friendly e-commerce experience for Balt Coffee customers. The new platform provides easier management for site administrators and a solid foundation for future growth and feature additions.This project showcases our expertise in complex e-commerce migrations, custom WordPress/WooCommerce development, and creating high-performance online stores optimized for both users and search engines.