Successfully migrated Dr Badmaev Tradition’s e-commerce platform from Drupal to WordPress WooCommerce, enhancing user experience, site performance, and overall business metrics.
Comprehensive Data Migration
- Seamlessly transferred all customer accounts, order history, and product data
- Preserved product relationships and category structures
- Ensured continuity of customer loyalty programs and purchase history
Custom Theme Development
- Designed and implemented a bespoke WordPress theme
- Optimized for speed and SEO best practices
- Created a responsive design for optimal viewing across all devices
E-commerce Enhancement
- Integrated WooCommerce for improved product management and checkout process
- Implemented custom product attributes specific to Dr Badmaev’s traditional remedies
- Enhanced product discovery with improved search and filtering options
Performance Optimization
- Achieved significant improvements in page load times
- Implemented advanced caching strategies and CDN integration
- Optimized database queries and media delivery
SEO Improvements
- Implemented proper URL structure and redirects to maintain SEO value
- Enhanced on-page SEO elements including meta tags and structured data
- Improved site architecture for better indexing by the search engines
User Experience Enhancements
- Streamlined the checkout process for increased conversions
- Implemented an intuitive navigation system for easier product browsing
- Created a mobile-first design to cater to the growing mobile user base
Summary
- Increased Customer Conversions: The optimized checkout process and improved site speed led to a significant boost in conversion rates.
- Improved Organic Search Traffic: Enhanced SEO practices resulted in better search engine rankings and increased organic traffic.
- Enhanced Mobile Experience: The responsive design led to improved engagement and sales from mobile users.
- Faster Page Load Times: Performance optimizations resulted in quicker page loads, reducing bounce rates and improving user satisfaction.
- Simplified Content Management: The WordPress backend provided an intuitive interface for easy product and content updates.
This project showcases our expertise in complex e-commerce migrations, custom WordPress/WooCommerce development, and creating high-performance online stores optimized for both users and search engines. The successful migration and subsequent improvements have positioned Dr Badmaev Tradition for continued growth in the competitive online herbal remedy market.