Pacific Biologic, a leading provider of natural health products, needed a complete overhaul of their e-commerce platform. Our team successfully rebuilt and optimized their WordPress WooCommerce site, implementing a custom theme and streamlining functionality for improved performance and security.
Custom Theme Development and Optimization
We developed a tailor-made WordPress theme for Pacific Biologic, focusing on:
- Improved site speed and overall performance
- Enhanced user experience with responsive design
- Streamlined admin area for easier content management
- Optimized code structure for better SEO
Plugin Optimization and Custom Functionality
To reduce reliance on third-party plugins and enhance site performance, we:
- Removed unnecessary paid plugins
- Replaced functionality with custom-built modules
- Reduced potential security vulnerabilities
- Improved site load times and overall responsiveness
Practitioner-Specific Pricing System
We implemented a custom module to handle practitioner-specific pricing:
- Enabled personalized pricing based on user roles
- Developed an intuitive interface for administrators to manage pricing
- Integrated seamlessly with WooCommerce for a smooth checkout process
Custom Quick Order System
To cater to frequent buyers, we developed a custom quick order functionality:
- Streamlined the product ordering process
- Created an intuitive interface for rapid product selection
- Integrated with the existing WooCommerce framework
Security Enhancements
To ensure the safety of customer data and the integrity of the site, we:
- Performed a comprehensive security audit
- Implemented robust security measures
- Set up regular security monitoring and updates
Results
The optimization and custom development work resulted in:
- 40% improvement in site load times
- Significantly improved user experience for both customers and administrators
This project showcases our ability to deliver comprehensive WordPress and WooCommerce solutions, combining custom development with performance optimization to meet the unique needs of e-commerce businesses in the health and wellness sector.